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“What have you done for me lately?” News clippings of press releases validate your efforts, but here are more ways press clippings can keep you high in approval ratings:

providing publication mastheads for presentations.

providing the same information the public gets on your projects, topics, issues, etc. – intended & unintended!

surveying editorials & letters to editor to find out what people think.

verifying proper advertising use of client name, logo, support claims, etc.

more tips