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“What have you done for me lately?” News clippings of press releases validate your efforts, but here are more ways press clippings can keep you high in approval ratings:

finding opportunities for public speakers or locating speakers for meetings, workshops, etc.

press relations & correspondence with editors, reporters.

providing alerts for correction of misused or misprinted information.

serving up fresh ideas & examples of ceremonies, events, open houses, fund-raisers, novel PR programs, etc.

more tips